Parabola’s plans for 146 Princes Street received enthusiastic coverage from The Edinburgh Reporter.
Alongside spirits giant Diageo, Parabola will transform this historic building into an immersive whisky experience. The development promises 160 to 180 new jobs and is expected to bring in tourism spending of £135 million to the local area.
146 Princes Street will host Diageo’s award-winning ‘Learning for Life’ programme, which is forecast to improve Edinburgh hospitality standards and promote the responsible serving and consumption of alcohol.
With representation of distilleries from across the country, the development is hoped to place Scotland at the international forefront of experiential travel.