Johnnie Walker Experience

Places. Johnnie Walker Experience.

This development is the first of its kind in the prominent West End of Edinburgh’s Princes Street. The Johnnie Walker visitor experience opened in September 2021.

The Detail

Johnnie Walker ExperienceJohnnie Walker Experience

We are delighted to have rescued this important Edinburgh building after the sad demise of The House of Fraser. Restoring and restarting the famous corner clock will announce the opening of The Johnnie Walker experience which will revitalise the west end of Princes Street, creating many jobs and much excitement.”

Peter Millican, Parabola Chairman

Johnnie Walker ExperienceJohnnie Walker Experience

Recognition

Featured in 'Reworking the Workplace'
Purchase Publication

Visit Scotland:
5 Star Attraction Status

LEED award:
Platinum Certification

Visitor Attraction:
Icons of Whisky Scotland 2023

Icons of Whisky 2023:
Best Distillery Visitor Experience

World Travel Award 2023:
European Spirit Tourism Experience

World Travel Award 2023:
World’s Leading Spirit Experience by the

Muse Creative Awards 2022, Silver, Experiential & Immersive—Retail

Event Marketer—EX Awards 2022, Winner: Best Use of Technology

Campaign Experience Awards 2022: Commendation, Best Brand Experience B2C

Illuminating Engineering Society 2022, Illumination Awards, Award of Merit: Interior Design

Illuminating Engineering Society 2022, Illumination Awards, Award of Merit: System Innovation

The Drum Awards for Marketing 2022:
Best Brand Experience or Event

Corporate Content Awards EU 2022:
Best use of content in live/experiential setting

Scottish Design Awards 2022
Winner: Experiential

Scottish Design Awards 2022
Design Grand Prix

Marketing Society Star Awards 2022, Silver: Tourism, Leisure, Sport

Edinburgh Architectural Association,
2022 EAA Awards Winner:
Regeneration/Conservation

A/V Awards 2022, Winner: Retail

Green Tourism 2021, Gold Award

Retail Design Institute, Class of 2021

Finalist: Blue Badge Access Awards 2022, Blue Badge Style Award, Best Bar

Finalist: Marketing Society Star Awards 2022, Brand Experience

Finalist: SEGD 2022, Exhibition

Finalist: Skift IDEA Awards 2022, Marketing

Finalist: Transform Awards Europe 2023, Best Brand Experience

Next Place: Kings Place