Parabola Cookie policy

  • Information about our use of cookies
    • This policy explains how we use cookies on this website (this “Website”). We recommend that you read our cookies policy so that you are aware of how we use them and can take steps to reject or delete the cookies if you do not agree to them being used.
    • Cookies are small text files stored on your device and used by website operators in order to make websites work, or work more efficiently, as well as to provide information to the operators of the website or certain third parties. Each cookie usually contains a unique string of characters, which allows a website to distinguish your device from other users.
    • We use cookies to enable you to navigate between pages and to generally improve your user experience. We also use cookies to analyse how users interact with our website, to enable you to share content using social media, and to provide you with embedded content from third parties. We also sometimes use cookie type technologies in emails to identify how users come to our website so that we can evaluate and measure the effectiveness of our email marketing. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
    • We may combine information collected via cookies with information such as your IP address, the type of browser, device and operating system, for example to provide statistical information about visitors to the Site. Where the Site uses third parties cookies, you should check with the relevant third party to see how they use cookies (see section 2 below).
    • In this cookies policy, we use the term “cookie” to mean a cookie and any other similar technology, such as web beacons, local stored objects (“Flash cookies”), and pixel tags.
    • You can find out more about cookies at http://www.allaboutcookies.org. The user instructions for your browser or device will explain how you can control the use of cookies on your device.
  • Cookies we use

We use the following cookies:

The Cookies We Set
This site has no custom cookies created by the developers.

Third Party Cookies
This site uses Google Analytics

 

 

  • Strictly necessary cookies. These are cookies that are required for the operation of our website.
Cookie Name Purpose More information
On login, wordpress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the admin console area, /wp-admin/ login On login, wordpress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the admin console area, /wp-admin/ http://codex.wordpress.org/WordPress_Cookies

 

  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Cookie Name Purpose More information
__utma Cookie
A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.__utmb Cookie & __utmc CookieThese cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.

This is a standard ‘grace period’ in web analytics. Ominture and WebTrends among many others follow the same procedure.

  __utmz Cookie

Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the   __utmz Cookie also registers, what keyword generated the visit plus geolocation data.

This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

__utmv Cookie

Google __utmv Cookie lasts “forever”. It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the   __utmz cookie to improve cookie targeting capabilities.

 

Google Analytics Google Analytics sets first party cookies via a piece of JavaScript code which must be added to every page that site owners want to track. It sets four cookies automatically, and a fifth via opt-in (this relates to sharing information about your traffic with Google). http://www.cookielaw.org/google-analytics-eu-cookie-law/

 

  • Functionality cookies. These are used to recognise you when you return to our website.
Cookie Name Purpose More information
On login, wordpress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the admin console area, /wp-admin/ login On login, wordpress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the admin console area, /wp-admin/ http://codex.wordpress.org/WordPress_Cookies

 

  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Cookie Name Purpose More information
Same as above Google Analytics Same as above Same as above

 

  • Rejecting cookies
    • If you wish to use the Site, but do not consent to the use of cookies (or certain cookies), you can block cookies by activating the setting on your browser or device that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Website.
    • Except for essential cookies, all cookies will expire after the times explained above.
  • Changes to this policy
    • This cookies policy may be amended by us at any time. Please check this page periodically so that you are aware of any changes.
  • Contact us
    • For further information from us on any of this cookies policy or for any queries relating to them, please contact us by emailing info@parabola.com or call us on +44(0) 131 603 8300 or write to us as 101 George Street, Edinburgh, EH2 3ES.